I’ve been seriously writing for ten years and have published five books within that time frame. I still report to a full-time job everyday and am raising a teen-age grandson. Writing gets done in the wee hours before sunrise on the weekend. My journey has not always been a smooth ride. I partnered with an online publisher for three years who went bankrupt and folded owing me royalties. Unavailable for sale for almost a year, my books languished while I decided whether to self-publish or find a new publisher.
On the recommendation of a fellow author, Caleb Pirtle III, I chose White Bird Publications of Austin, TX. I like the no BS persona of it’s owner, Evelyn Byrne-Kusch. We are simpatico and I was glad I waited to find a good publisher that I could communicate with.
A missing piece of the puzzle for me was effective marketing. I’m a writer, not a specialist in advertising or marketing. Book coach and an independent publishing expert Kristen Eckstein recommends spending 50% of your time on writing and 50% on marketing your published and pending books. Whoa! With so little time to write, where was I going to find that kind of time? What I needed, what I wanted was a savvy publicist who could plow the way through the machinations of publishing. I wanted someone who could lift the heavy load for me. Trying to do it all, I felt I was doing none of it well. In addition, I had maxed out more than one credit card buying marketing programs offered by “experts” who guaranteed me success. Yeah, right.
Once again, my writing buddy, Caleb Pirtle III, gave me a referral. This time to Y&R PR, also of Texas. The company and I had a misunderstanding early on when I bought into a program that Y&R PR decided to close. I was relieved and pleased when the marketing firm assured me they would honor their commitment. They offered a personal publicity program that I had been looking for. From the Y&R PR website: “Let us do the tedious and time-consuming job of getting your name and brand to the public. We work on your behalf, proudly representing your name and acting as an advocate for your talents and goals.”
I’m not writing this blog as an advertisement for Y&R PR, but rather to point out that there is a huge black hole in publishing, a crying need for right-brained authors who need a publicist who can help writers get their toe in the door of success.
Marketing companies may not be for everyone, but for writers like me whose time is more precious than gold, they offer a chance to get noticed in a country where it’s estimated that up to 1,000,000 books are published every year. On average, writers sell less than 250 copies each. Pretty depressing, huh?
To my fellow writers, I salute you and understand the difficult journey you’re on. Whether you slog though the demands of self-publishing and go it alone or like me, you enlist the help of a publicist, it’s a tough path. I liken it to walking on hot coals hoping I’ll get to the other side without third-degree burns. I’d like to set the world in fire, but not quite like that. For those of you looking for a publicist, here’s a few links: